Meprolight: With Love from Israel

There are many brands in the firearms business that market their products with the idea that you’ll need them when your life is at stake. Meprolight is a brand that was developed by a company because it has saved so many lives. The Israelis do not fight wars to save face, advance political agendas, or out of boredom. Their equipment cannot be average. They fight every day for survival. Average is extinction when your enemy has always been around you. Meprolight is one of the main reasons why Israel is still alive today. This company is driven by more than just profit. Why? IDF optics can help Israelis see a new tomorrow, even though most optics can help you hit your target better. Do you think this is hyperbole or a joke? It’s not. “Meprolight was founded in 1990 to meet the defensive requirements of the Israel Defense Forces, said Bill Yerby. General manager VP Sales and Marketing of Meprolight USA. As a nation, Israel had to be self reliant and not rely on outside sources who could cut them off on whims of politics. It was a matter for survival. Meprolight sights work day and night, even in less than ideal conditions, because of the tritium. “The IDF approached Meprolight for sights for levelers for mortars in order to improve mortar firing accuracy,” said Yerby. “The government, in this case the IDF, needed products made in-country to ensure they were not dependent on foreign suppliers. From there, it grew. Meprolight technology was used in tanks to refill ammunition and in fighter jets for midair refueling. Meprolight technology is used to refill ammunition in tanks and in fighter jets to refuel mid-air. “The IDF has a strong relationship with Meprolight. Meprolight and the IDF work together to design and manufacture the aiming systems required for the battlefield. “Many products are standard issue.” The IDF uses the Mepro GLS, Mepro GLS, Mepro MOR and Mepro Tru-Vision in addition to the handgun sight. Meprolight’s quality control ensures that their products, which will be used in combat by the IDF, work. Israeli pride runs through Meprolight. Israel is known as a cutting-edge nation, whether it’s in manufacturing, IT, or medical fields, Yerby said. “Meprolight also has a reputation for being cutting edge.” Yerby backed his claim up with a slew manufacturing firsts and records. “[Meprolight] was the first company to use tritium for handgun and rifle sighting. They were the first company to introduce a digitally enhanced red-dot optical with Bluetooth capabilities (Mepro foresight). Meprolight also adheres to strict manufacturing standards, producing NATO/U.S. mil-spec products.”Meprolight’s Foresight is an innovative augmented red-dot optic that provides a real-time data feed in your field of view, including a leveler, compass heading and more. Bluetooth connectivity allows instant access to up to 10 firearm profiles and 20 reticles, while the DoubleShoot app provides automatic digital zeroing by uploading a picture of a target. As you know, Israeli citizens are all in the military. The products will be used by the children, nieces and nephews, brothers, sisters, and reserve members of our employees. Meprolight’s product defect rate is less than 1 percent. Our products are vital. Quality is important to us. Our product design engineers are IDF veterans who have experience putting rounds on targets. They have a solid understanding of the complex shooting sequence, including the aiming sequence. You have to be more accurate and faster than your opponent. Meprolight products are designed to help shooters do this. Meprolight partnered up with Springfield Armory to provide the Mepro Hyper Bright front sight for the Hellcat pistol. “After all, our products are vital to saving lives.” We are known for having the brightest, clearest optics and self-illuminated sights available. Meprolight’s competitive advantage comes from its state-of-the art manufacturing and rapid market entry. We are proud to say that, despite the unprecedented demand during pandemics, we always had stock available for our loyal clients. Senior management committed themselves to having three months’ worth of inventory in stock to meet customer needs. We have avoided the current shipping crisis by importing all of our products by air. Marketing aside, Meprolight is a pragmatic, war-tested business. Yerby outlined exactly what he wanted Meprolight’s customers to know before they purchase their products. A Sig Sauer P365 SAS equipped with the Mepro FT Bullseye optical. “We strive to provide our customers with an incredible product experience backed by the industry’s best customer service,” said Yerby. “We have a very talented team of experienced advisers and pro-staff/influencers and IDF personnel who work with our product managers and engineers to design and manufacture innovative products that improve accuracy and performance. We instill a customer-first mentality to everything we manufacture.”According to Yerby, Meprolight offers the largest selection of pistol sights for Glock, Sig, S&W, Springfield, CZ and others like Remington, Mossberg and Benelli, and AR and AK sights.”Meprolight is a leading sight OEM manufacturer in the industry and premier manufacturer of top-grade electro-optics, optics and day/night sights for rifles, pistols, shotguns … and even grenade launchers,” he said.Designed for and proven on the battlefield, Meprolight products are used and trusted by militaries, law enforcement and consumers worldwide.To get to where they are today, Yerby knows it took a team effort.”Victory has a hundred fathers, and defeat is an orphan,” was a quote uttered by Italian diplomat Galeazzo Ciano six years before Israel declared its independence. Meprolight was successful because of many people who mentored and raised the company. When Yerby’s was asked who the most important mentors and influencers were for Meprolight, he answered with a lot of information. “Interesting question,” said Yerby. “It’s a question that could be answered in so many different ways. Many individuals have influenced our industry. Samy Katsav would be my choice if I had to choose. He is the owner and chairman of the SK Group which owns Meprolight and IWI. SK Group/Meprolight is used by law enforcement agencies and military personnel in more than fifty countries across six continents. You could say that his vision has impacted the entire world, not to mention this industry. Meprolight is focused on achieving continued success in the future. “The future of Meprolight revolves about continued product innovation and taking the products further and creating revolutionary products such as the Meprolight Foresight Family,” said Yerby. “We need to continue providing new technology to consumers so they can increase their capabilities.”Editor’s Note: This article originally appeared in the June 2022 issue of Gun Digest the Magazine.More On Handgun Sights:NEXT STEP: Download Your Free Storm Tactical Printable Target Pack62 Printable MOA Targets with DOT Drills – Rifle Range in YARDSThis impressive target pack from our friends at Storm Tactical contains62 printable targetsfor rifle and handgun range use. The target grids and bullseyes are in MOA. Subscribe to the Gun Digest newsletter and we will send you your print-at home target pack immediately. Enter your email below.