Last weekend was a great success for SIG Freedom Days, America’s largest shooting event. The first ever SIG Freedom Days fun shoot/gear demonstration was attended by over 4000 firearms enthusiasts at the Ben Avery Shooting Facility, Phoenix, Arizona. The inaugural SIG Freedom Days was a unique shooting experience that focused on consumers. It took place from May 6-8, 2022. Attendees had the opportunity to shoot a wide variety of SIG Sauer firearms including the new SPECTRE series guns, the P320/P320-M17/P320-M18, the EDC P365 series, and the MCX rifle in multiple configurations. Participants also got a first look at the soon to be released CROSS PRS as well as the P320 X10. Many attendees were also able to shoot the SIG SAUER Next Generation Squad Weapons, the MCXSPEAR (XM5) or the SIG-LMG(XM250). Live demonstrations by Team SIG’s professional shooters, Dan Horner and Lena Miculek were part of the event. Machine gun demonstrations, K9 demonstrations, and many other activities were held. The main attraction was the ability to shoot a variety SIG Sauer firearms. $75/day fee included ammunition to shoot pistols, rifles, or shotguns. SIG FREEDOM DAYS Participants were able to: — Shoot almost 50 SIG Sauer firearms, both new and used
Learn from SIG SAUER Academy Instructors who are world-class
— Shoot Mossberg Shotguns & Xpedition Archery Crossbows
— Shoot the SIG SAUER Next Generation Machine Gun (additional charge)
— View stage presentations by industry leaders and pro shooters.
Live demos by Team SIG pros Max Michel and Dan Horner, Lena Miculek and Jerry Miculek. “We set ourselves a challenge to bring our brand to the consumer outside the traditional tradeshow and retail environment. We also wanted to offer second amendment advocates, SIG enthusiasts, and SIG lovers a hands-on, total SIG experience. SIG Freedom Days brought the product to the consumer in a unique range event …”,, stated Tom Taylor, Chief Marketing Officer and Executive Vice President, Commercial Sales at SIG SAUER. Major sponsors of SIG Freedom Days were USCCA, Mossberg Shotguns and XPEDITION Archery. Guns.com, Fieldcraft Survival, Black Rifle Coffee Company, and Guns.com. Arizona Fish & Game was also a sponsor. The Firearms Policy Coalition and the Best Defense Foundation were non-profit partners.
